Publishing, Sharing, Liking and Engaging
Let’s admit it, if you are having Kraft Dinner for lunch, no one on Facebook cares. But if you just bought a great suit, had your car detailed, renovated your kitchen, now that is worth posting about. Social media is mostly about bragging, as it pertains to your business. If your clients have something to brag about then that can be a great advantage for your business. If you are a credit repair company or criminal lawyer, your clients are not likely to publish that on social media. The key to this strategy is to engage your clients to share, share what you have to brag about and keep at it.
Social Media Advertising
One of the most powerful advertising platforms today is social media advertising. The reason it is so effective is that your target audience often broadcast to the world exactly who they are and that makes your advertising dollar go further. For example: If you want to target women who are business owners over the age of 30 then that is exactly who will see your ads. You can customize your ads and offers to your audience of choice.